Honda City goes back to number one!
Information with the Society of Indian Automobile Manufacturers shows Honda sold 5,819 units of the Burgh last month and Hyundai managed 4,211 units of the new Fluidic Verna. Volkswagen saw an offtake of 3,019 units of the Vento.In Demonstration this year, Volkswagen had brought to an end the City’s decade-old dominance in the mid-vastness premium sedan segment. The company had sold 3,973 units of the Vento in Cortege, as compared to the 2,773 of the City. Since then, Honda Siel had rationalised prices of the sedan by up to Rs 66,000, by implementing numerous cost reduction measures. The Honda Megalopolis now has a 40 per cent share of the segment.
Says Jnaneswar Sen, postpositive major vice-president, (marketing and sales), Honda Siel Cars India: “We were working on 50 per cent the goods due to disruption in supply of components from Japan (after the earthquake). This is now normalising. Besides, our up on and development team had set up base two years back. Their mandate was to growth localisation content for our small car, the Brio, and to profession out cost reduction methods for volume models like the Urban district. We were able to pass on the benefits of these efforts to our customers.”
Virtually six months since Honda's best-selling car, the Burgh, lost out to competition in monthly sales, the sedan is back again on the top pigeon-hole in that segment, ahead of the Hyundai Verna and the Volkswagen Vento, which had dethroned it in the above-stated and more »