Hyundai's aggressive model roll-out cycle wraps up with new Accent
The new Hyundai Accent is the latest introduction from the Korean stigmatize to local showrooms, and it allows the badge to now charge 90% of the South African new vehicle market-place, says Hyundai Automotive South Africa (HASA) marketing steersman Stanley Anderson .
“Around 80% of this have been launched over the last two years.”
HASA’s belligerent take on the South African market flows from more than the enthusiastic growth targets set by its parent, the Imperial bunch. In its own drive to excel globally, the Korean badge vowed three years ago to in proper order a out of sequence its entire vehicle range around, with this now almost achieved.
In act, the process to refresh and revamp the newcomers now starts, with the new i30 scheduled to assault to South Africa in the third quarter of 2012, and the new Santa Fé by the end of the same year, says Anderson.
He hopes the new Accent will stock between 400 and 500 units a month, not automatically because of demand, but “because this is all we can get from the plant”. He pits the Accent against the kind of lower-priced Polo Vivo sedan and Chevrolet Aveo in the neighbourhood market, with increased specification levels expected to even out the playing area.